Founder note
Why I built Neatly.
Neatly started as a spreadsheet I kept rewriting. I run a cleaning, laundry, and small-repair business for short-term rental hosts in {{city}}. The tools built for people like me were either bloated, designed for someone else, or asking me to take 20% of revenue to solve a problem I could solve myself.
What's broken
Property management software is built for people running fifty doors. If you have three, it's a tax. Co-hosting services solve the problem by taking a cut of every booking — fine, until you do the math on a busy month. Cleaning marketplaces race to the bottom on price and shrug when the cleaner no-shows on a Saturday turn.
None of these were built by someone who has had to drive across town at 10am because a guest is checking in at 3pm and the towels never arrived.
What Neatly actually is
Neatly is the ops layer for hosts who self-manage. Cleaning, laundry, and maintenance — coordinated by software we built because nothing off the shelf got the same-day turn right.
Why us, not another app
We own the labor. We hire the crew, train them, do the laundry, handle the small repairs. The software exists to make our own people bulletproof first — assignments, turn windows, edge cases like back-to-back checkouts.
If the app fails, the cleaner still arrives. That's the part most software companies can't promise.
Where this is going
Today: our city, our crew. We're keeping it small on purpose while we get the standard right. Eventually: a network of operators in other cities who run to the same standard, using the same tools.
Not a marketplace. Not a SAAS. A service that happens to be unusually good at the software part.
— {{founder_name}}, founder, Neatly.